![]() According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. ![]() B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. But influencer marketing is not just for B2C. The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers.
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